AI Insights · Timothy · January 2022
Top 5 Consumer Finance Apps in Spain Q4 2021
A look at the performance of the top five consumer finance apps in Spain during Q4 2021, highlighting trends in downloads and active users.
In the fourth quarter of 2021, the top five consumer finance applications in Spain demonstrated varied performance in terms of downloads and active users, according to data from Sensor Tower. Here is an overview of their performance on a unified platform.
CaixaBankNow saw significant fluctuations in its weekly downloads. Starting at around 38.9K downloads at the beginning of October, the app experienced a peak of approximately 212.6K downloads in mid-November before stabilizing to around 53.6K by the end of December. The app's weekly active users also showed a notable increase, starting from 3.1M and reaching up to 4.7M by the end of the quarter.
imagin: More than mobile bank experienced a surge in downloads, particularly in November. Weekly downloads rose from around 18.9K at the end of September to a high of approximately 104.1K in mid-November, later settling to around 25.8K by the end of December. Active user numbers followed a similar trend, increasing from 1.2M to approximately 1.6M over the quarter.
BBVA Spain | Online banking maintained relatively stable download numbers throughout the quarter. Weekly downloads hovered between 22.5K and 29.5K. Active users also remained steady, starting at 2.7M and showing minor fluctuations, ending the quarter with approximately 2.6M active users.
Santander had a consistent performance in terms of downloads, with numbers ranging from 19.5K to 26.7K per week. Active users showed a slight increase over the period, starting from 1.4M and peaking at around 1.4M in late November, before slightly declining to 1.4M by the end of December.
Lastly, ruralvia showed relatively stable weekly downloads, fluctuating between 6.8K and 10.5K. The app's active users remained consistent throughout the quarter, maintaining around 400K users, with minor increases and decreases.
These insights provide a snapshot of the performance of the top consumer finance apps in Spain for Q4 2021. For more detailed analysis and additional insights, visit Sensor Tower.
